The Ultimate Guide to Voice Search Optimization
As technology is growing, it keeps amazing us. Before the launch of Siri in 2011, no one ever thought about talking to their phones. When Siri was launched, people used it for entertainment purposes or to manage their to-do lists. No one at that time thought that the voice search would be a big thing in the future.
Voice search has been evolved, many voice search devices have been created like Alexa, Google Assistant, and Cortana. And it is predicted that more than 50% of searches will be done via voice search in Google.
Some of the reasons for using voice search instead of typing include the multitasking people can do while searching, it brings more convenience for users, is faster, and people get better results with voice search.
The best use of voice searches is to frequently update alarms and reminders in their phone that may take longer typing. To set the alarm, you have to find the clock, open it, and set the alarm, while with voice search, you have to say that set the alarm for 4:40, and it will be done.
Understand Your Type of Customer & Device Behavior
Marketers have to go deeper to understand the behavior of consumers. To understand search context, voice search algorithms use data, location, and several other data points.
Detailed research on consumer insights can help marketers understand the voice search and how different people use it.
Create Compelling Persona-Based Content
Some of the essentials while optimizing for voice search include brevity, context, and relevance. You may find it a little different from the usual SEO strategy like, creating detailed answers to the questions or answering simple questions clearly and concisely.
Create content that is rich and compelling that solves user’s every query.
A strategy adopted by many websites includes:
To make your headline a question because many users search in questions.
Add an answer right after the question so that the main headline holds more questions and answers to grab the user’s attention.
Use the rest of the page to explain briefly about the topic.
The wealthier and clear your content will be, the better—content like these ranks high in Google’s ranking algorithm.
Build Pages That Answer FAQs
Almost every search is a query, and every query starts with a question like, who, what, why, where, and how.
Including a FAQs page will ultimately help your users to land on your page because they know they will find something important on this website. Everything counts, such as your page load speed should be fats, and your content’s structure should be well executed.
Think Mobile & Think Local
Mobile-friendly websites are not luxury; they have become a need because websites that are not designed according to mobile with be pushed downward by Google. That means it is healthy to keep your website mobile-friendly.
Optimized for Semantic Search? Consider yourself lucky!
Have you ever heard of Google Hummingbird? If yes, then you are already aware of semantic search. And if not, then this is what semantic search is.
Google keeps searching to add new skills. Google realized that there should be more keyword searches, and this created comprehension.
More than just queries and fragments of keywords, Google started examining the meaning of every question. By doing this, Google was able to predict what people were searching for. This will encourage voice search optimization.
Leave all the long and useless keywords that you may need to optimize for your search. Move with the technology and adopt voice search optimization.
The voice search optimization mindset
Evolving in life is essential, or else you will die. This fits everywhere, whether you are a businessman or an office worker. Evolving is also important to beat the growing competition within the industry. If you want to compete with your competitor, you must explore every new technology to the core. The same goes with voice searches.
Voice search can turn out to be very beneficial for your website in the future. Create content that a user never forgets. Know every need of your customer to provide them the best services. Google will soon read your content aloud, and you have to be ready for it.
An essential thing to do is depict your mindset through your designs. Remove all the over-optimized text that has been sitting on your main page with zero purposes. If you use SEO correctly, you can win this situation. Try to create content according to the top searches your audience has been doing.
Turn Keywords into Queries
There is an apparent difference between speaking and typing. Let’s take an example. If someone wants to buy a phone, they will type “buy a phone,” while if they're going to voice search it, they will say, “what is the best phone?”
In typing, we use short keywords to grab the attention of the SEO, but in voice search, you have to focus on conversational long-tail keywords.
A tool helps the user find as many searches according to their keyword; that tool is Answer the Public. It works like the “people also ask” feature on google that appears when you search something with typing.
The thing that is lacking in voice searches is the automatic prediction that appears on Google while typing. It is essential to find out what questions you need to find the answer to.
Voice searches are no doubt going to rule the Google search engine in the next few years. In such a case, make sure your website is up to date to rank high. For that, you may need an SEO services company in Florida to help you out.